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Custom AI squads for Australian businesses

Build the squad your business needs to move faster.

Squad HQ builds your business its own squad: AI and experienced people who take the busywork off your team. More done, fewer late nights, lower costs.

Melbourne
Built and based here
Customised
To your business, systems and approvals
Human-led
Implementation and sign-off
Ongoing
Coaching and improvement
What Squad HQ offers

Your team has the expertise. It doesn’t always have the time.

Capable people lose hours to administration, repetitive tasks and moving information between systems. Squad HQ is the team that turns those disconnected processes into one working system, built for your industry.

Digital marketing · Zib Digital

Extra hands for your digital marketing.

A squad that takes on the day-to-day digital marketing work, drawing on 17 years of Zib Digital experience.

  • Proven across Zib Digital’s production operation, 17 years of digital experience
  • Empowers your internal marketing team and helps it get more done, not replaces people
  • Setup, onboarding and ongoing coaching, customised to your brand, systems and goals
Explore Digital Squad
Google Partner
Meta Business Partner
Google Reviews★★★★★
Don’t see your squad?
Every squad starts the same way: understand the business, solve the problem that matters most, then build around the people who use it. Tell us what you need and we’ll tell you honestly if we can help.
Talk to us →
How we work with you

Five steps. One working system.

You stay in control throughout: you sign off, and nothing goes out without your OK. Product screens below use sample data.

Step 01

Discover

We identify the highest-value work to improve. We start with your team, not a tool list. Where are capable people losing hours to admin, repetition and moving information between systems? That is where the squad goes first.

Step 02

Design

We map the people, processes, data, rules and approvals. Every job is mapped end to end before anything is built: who does what, which systems hold the truth, what the rules are and where a human must sign off.

Step 03

Build and connect

We set up your squad inside the tools you already use: your CRM, inbox, drive and reporting. No new software to learn, and the work lands where it belongs.

Step 04

Onboard and coach

We train the team and establish safe operating rhythms. Your people learn how to brief, review and approve. We stay close through the first weeks so the squad settles into a rhythm the team trusts.

Step 05

Improve

We review outcomes, refine the system and add capability over time. Monthly reviews look at what the squad delivered, what to tune and what to add next. The system gets better the longer it runs.

Our values

Life is short. We do good things with good people.

Good business is built on trust, accountability and strong relationships. We bring old-school values to new technology: do what you say, stay commercially focused, keep improving and enjoy the journey with people you respect.

The Squad HQ team in the South Melbourne boardroom
Squad HQ office terrace, South Melbourne
Good people firstWe work with people we respect and businesses we believe in.
Old-school valuesDo what you say, take responsibility and build trust over time.
Commercially drivenTechnology has to create measurable business value.
Progress over perfectionStart with the highest-value opportunity, learn quickly, keep improving.
Read our story →
Start here

Discuss a partnership or a project.

Whether you’re a business ready to scope a squad, or a specialist who wants to build one with us, start with a conversation.

Talk to the team →

FAQs

No. A squad works with your team, not instead of it. It takes on the repeatable busywork while your people keep the strategy, the judgement, the brand and the final say.

Contact

Let’s scope the squad that creates the most value first.

Tell us where your team is losing time, where output needs to improve and which systems you already use. We’ll help identify the highest-value place to start.

VisitLevel 7/34 Eastern Rd, South Melbourne VIC 3205
HoursMon–Fri, 9am–5pm AEST
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